Frequently Asked Questions

— Validate Your Ritual with Confidence

Q: Do I need to reformulate my product?

A: No. We validate your existing formulation in real behavioral contexts. The ritual — not the formula — is what we test.

Q: Who are the test users? Do I need to recruit strangers?

A: No. We work with your existing loyal users — your beta testers, early customers, or engaged community members.

Why? Because their unprompted behavior is the strongest signal: if even your most supportive users don’t complete the ritual, it’s unlikely to scale.

You’re not testing “awareness.” You’re testing real integration into their lives.

Q: Is the $299 kit reusable?

A: Yes. The hardware is yours to keep. You can run multiple tests, share with co-founders, or use it as a demo unit for investors.

Q: Why MOQ 50+ for pilot production?

A: This is the lowest viable batch size that works with compliant, CE/FDA-certified manufacturing in Shenzhen — while keeping costs accessible for indie brands.